Sferra - Bath Towel Care Guide:
Bath linens should be a soft, absorbent, cozy cocoon to wrap yourself in after a relaxing bath. Follow these simple suggestions to preserve the look and feel of your bath towels.
Never use fabric softeners (liquid softeners or dryer sheets) when laundering towels, as they reduce absorbency of cotton fibers and damage your towels
Tumble dry towels on low to medium heat until dry
Smooth towels by hand before folding and storing
Do not iron bath towels